About Western Rooter & Plumbing:
Nestled in the heart of Arcadia, Western Rooter & Plumbing has been the go-to local source for dependable and expert plumbing services. Their commitment to solving everything from the trickiest leaks to routine maintenance has made them a cornerstone in the Southern California plumbing industry. Serving a loyal customer base, they offer an array of services tailored to both home and commercial plumbing needs.
The Challenge:
Western Rooter & Plumbing was hitting a wall—leads were trickling in, and their ambitions to branch out into new neighborhoods remained unfulfilled. Their digital presence was far from making the splash needed; a sluggish website and non-existent social media engagement were barriers to attracting the bustling Southern California market. With just 800 monthly website visits, they knew it was time for a change and reached out for a marketing overhaul to rejuvenate their business.
Our Solutions:
We rolled up our sleeves and delved into Western Rooter & Plumbing’s challenges with a strategic eye, intent on delivering a robust online resurgence that matched their offline reputation.
- Built a fresh, user-friendly website optimized for local search, making it easier for potential customers to find and choose their services.
- Constructed a wide network of over 1200 individualized service pages, each one a beacon for local SEO, drawing in traffic for specific services like “Sewer Repair in Pasadena” or “Emergency Plumber in Glendale.”
- Extended their reach with precision, tapping into neighboring cities and carving out a name in untapped markets, effectively bringing their expertise to more doorsteps.
- Kicked off a dynamic social media advertising campaign, tailored to spark interest and drive engagement, placing them in the daily scroll of potential clients.
- Employed strategic ad retargeting to loop back in visitors who didn’t initially convert, turning near-misses into promising leads and conversations into conversions.
Our approach was not just about numbers but about storytelling—crafting a narrative that encapsulated their commitment to quality and service.
The result?
A digital presence as reliable and welcoming as the service vans that carry the Western Rooter & Plumbing name, opening the doors to a flourishing future with a pipeline of leads.
Sample Work We Delivered:
Here are some samples of the work we delivered as a part of our solutions for this particular business:
