About Hollywood Bus Tours:
In the heart of the entertainment capital, Hollywood Bus Tours shines as a beacon for tourists seeking an authentic LA experience.
Founded in 2018 by a duo of serial entrepreneurs, the company has quickly ascended to become one of Hollywood’s fastest-growing tour operators. Their diverse offerings, including star-studded home tours and panoramic city explorations, all conducted on breezy open-air buses, set the stage for unforgettable adventures in and around Tinseltown.
The Challenge:
As the world emerged from the shadows of COVID-19, Hollywood Bus Tours was eager to capture the resurgence of tourism.
The pandemic had shifted the landscape, and they faced the challenge of re-engaging a public still hesitant about returning to tourist attractions.
Their distinct advantage of open-air tours and strict health policies needed a spotlight to shine. Hindered by a lackluster website amassing a mere 800 visits per month and losing potential direct bookings to third-party platforms like Tripadvisor, they were determined to enhance their organic reach and amplify their customer reviews to stand toe-to-toe with larger competitors.
Our Solutions:
Our engagement with Hollywood Bus Tours was a full-throttle effort to reignite their brand and customer base with inventive, data-backed marketing strategies.
- We overhauled their website, transforming it into a high-performance, visually engaging platform, seamlessly integrated with their booking system to streamline the customer journey.
- Our innovative “Review Acceleration” platform was a game-changer, skyrocketing their review count by 700% within just four months, significantly outpacing the industry average and drawing in a crowd of review-driven customers.
- A targeted local SEO initiative was deployed, driving the website’s traffic up to a healthy 3,000 visitors monthly, a strategic move that clawed back market share from third-party booking sites.
- We crafted compelling content to broadcast their unique open-air bus tours and comprehensive COVID-19 measures, reassuring customers of a safe and enjoyable experience.
- Strategic marketing campaigns were tailored to highlight their unique selling propositions, leveraging social media, and search engine marketing to reach a broader yet more targeted audience.
- Continuous monitoring and optimization of their SEO and ad placements ensured that Hollywood Bus Tours remained at the forefront of potential customers’ minds and search results.
This multifaceted approach didn’t just rejuvenate their online presence; it re-established Hollywood Bus Tours as a leader in the post-pandemic travel revival, enticing tourists with the promise of safe, enjoyable, and memorable adventures.
The collaboration set them on a path of accelerated growth and heightened brand recognition, ensuring that they not only met but exceeded pre-pandemic success levels.
Sample Work We Delivered:
Here are some samples of the work we delivered as a part of our solutions for this particular business:
