About Sofia University:
Sofia University, formerly the Institute of Transpersonal Psychology, is a private institution accredited by the WSCUC. Founded in 1975, it has historically concentrated on graduate programs in Transpersonal Psychology, exploring human experiences from trauma to peak functioning.
The Challenge:
Sofia University was facing significant usability issues with their website, leading to confusion among faculty and students. The lack of intuitive navigation made accessing resources a challenge, often resulting in a frustrating experience for users who had to frequently seek assistance.
Our Solutions:
Our intervention at Sofia University was meticulously data-driven, centered around comprehensive user feedback.
- Conducted extensive research through 100+ interviews with faculty, alumni, and current students to understand their digital challenges and needs.
- Analyzed the collected data to prioritize tools and resources vital for the university community.
- Developed a new sitemap, informed by user insights, that streamlined the navigation and resource allocation on the website.
- Launched a revamped website that resonated with the needs of the faculty and students, ensuring ease of use based on thorough research and strategic design.
The transformation of Sofia University’s website into a user-friendly platform significantly improved the academic environment, enabling an intuitive, seamless access to necessary resources and information, and aligning the digital experience with the University’s esteemed educational offerings.
Sample Work We Delivered:
Here are some samples of the work we delivered as a part of our solutions for this particular business:
