About Carlson Engineering:
Carlson Engineering & Manufacturing, a family-run OEM based in San Dimas, California, is a leading figure in the industrial automation industry. They specialize in automatic screwdriving and screw feeding manufacturing, boasting over three decades of innovation and expertise. Their commitment to delivering high-quality, durable products is recognized globally, with a widespread distribution network and a loyal customer base that spans continents.
The Challenge:
Despite their solid international reputation and industrial acclaim, Carlson Engineering’s digital presence was outdated, encapsulated in a website that harkened back to the 1990s. This mismatch between their offline excellence and online representation was stymieing their potential, leaving their robust product lineup and industry-leading technology underrepresented in the digital domain.
Our Solutions:
Our work with Carlson Engineering & Manufacturing was a comprehensive overhaul aimed at mirroring their market-leading position online.
- Executed a complete rebranding to refresh and modernize their corporate image, aligning it with their status as industry pioneers.
- Undertook a massive website revamp, constructing over 1,000 pages featuring a suite of digital tools, including calculators, resources, interactive charts, and quote generators, which led to multiple awards for the site.
- Developed a detailed product sorting and filtering system on the website, enhancing user experience and easing the product selection process.
- Crafted CGI-rendered images and videos for their products, providing B2B engineering buyers with realistic visualizations, thereby transcending traditional spec sheets.
- Assembled a comprehensive library of sales collateral such as brochures and training presentations, enriching the resources available to their sales teams and customers.
- Built sophisticated marketing and sales automation systems into the site’s backend to optimize lead generation, expedite response times, and seamlessly weave marketing narratives into the sales dialogue.
- Integrated a customer-focused training component, ensuring that maintenance departments and operators could easily engage with the machinery, reinforcing the low-maintenance and user-friendly nature of their offerings.
The collaboration between our team and Carlson Engineering & Manufacturing resulted in a revitalized brand presence that not only reflects their industry leadership but also equips them with the digital tools and infrastructure necessary for continued growth.
The transformation of their online persona into one that showcases their technological prowess and product reliability has positioned them to further cement their status as frontrunners in the industrial automation market.
Sample Work We Delivered:
Here are some samples of the work we delivered as a part of our solutions for this particular business:
