About Primior Asset Management:
Primior stands at the forefront of real estate investment management and development in Diamond Bar, California. With a comprehensive in-house team that spans architects, managers, and agents, they specialize in commercial and multifamily investments, boasting an impressive portfolio and a dynamic pipeline for future projects.
The Challenge:
In the competitive realm of real estate investment, Primior was struggling to differentiate itself and engage with potential investors effectively. Their online presence was virtually invisible, hindered by an outdated website with negligible SEO efforts, resulting in a scant 500 monthly visitors. Their advertising efforts were falling flat, reflecting a dire need for strategic repositioning in the market.
Our Solutions:
Our strategy for Primior was a holistic brand and marketing revitalization to establish them as a leader in the professional asset management space.
- Initiated a complete rebranding to reflect Primior’s commitment to professionalism and market leadership in real estate investment.
- Executed a website overhaul that not only improved aesthetics but also enhanced functionality and user experience.
- Launched an aggressive content marketing strategy, including a resource-rich blog, a regular email newsletter, and a dynamic social media presence.
- Elevated site traffic from a mere 400 to over 5,000 monthly visitors in less than six months.
- Created a network of sub-sites, each tailored to different business lines, providing targeted content and information.
- Produced comprehensive sales collateral, including persuasive videos, compelling lead magnets, and detailed sales presentations.
- Refined and optimized ad campaigns across various channels, including Google and industry-specific platforms.
- Rolled out a Meta advertising strategy complemented by a sharp retargeting campaign, resulting in over 300 leads within two months at an impressively low cost per result of $12 on average.
The rebranding and revitalized marketing efforts not only elevated Primior’s market presence but also redefined their identity in the eyes of potential investors. With a high-functioning website, impactful content, and finely-tuned advertising campaigns, Primior has been successfully positioned as a distinguished and approachable entity in the real estate investment community.
This comprehensive approach has laid the groundwork for sustained growth and a robust lead generation engine, propelling Primior into a new echelon of market prominence.
Sample Work We Delivered:
Here are some samples of the work we delivered as a part of our solutions for this particular business:
