Local SEO
Local SEO Services
We specialize in helping local businesses dominate search results, rank in Google Maps, and turn clicks into calls. Our team of local SEO experts is dedicated to improving your local search visibility and driving real business growth.
Make sure your business is the first choice in local search results...
When people search for services near them, the businesses at the top of results capture the majority of calls and clicks. A solid local SEO strategy ensures you’re one of them.
- Rank higher in Google’s “map pack” and local search results
- Drive more phone calls, directions requests, and bookings
- Build trust with customers through strong online visibility
- Outrank competitors in your service area
Optimize your Google Business Profile...
Your Google My Business (GMB) profile, formerly known as Google Business Profile (GBP), is often the first thing people see. We optimize and manage your profile so it generates consistent leads.
- Complete and optimize business information for maximum visibility
- Publish posts, photos, and updates that attract local customers
- Generate and respond to reviews to boost credibility
- Track calls, clicks, and leads from GBP activity
Local SEO built for service businesses...
We focus on the unique needs of local, service-based businesses that depend on community visibility to grow. Whether you’re a plumber, salon, med spa, or contractor, our local SEO strategies are built to connect you with the customers who are most likely to hire you.
- Tailored keyword targeting for city and neighborhood searches
- Local landing pages designed to convert visitors into leads
- Proven tactics to outrank competitors in your service area
- Reputation strategies that generate more 5-star reviews
Deliverables
What is included in our local SEO services?
Custom Local SEO Strategy
Every business is different, so your local SEO plan shouldn’t be copy-pasted. We build a tailored local SEO strategy around your industry, service areas, and customer base.
- Targeted keyword research focused on local intent
- Competitor analysis to find gaps and opportunities
- Strategy designed to maximize leads and phone calls
- Clear roadmap with measurable milestones for improving local search performance
Local Citation Management
Citations (your business name, address, and phone number across the web) play a major role in local rankings. Our local citation building services clean, fix, and expand your citations to strengthen trust with search engines.
- Audit of existing citations to identify errors or duplicates
- Consistent NAP information (Name, Address, Phone) across all directories
- Submissions to high-authority local and industry platforms
- Utilization of citation management tools like BrightLocal for efficient citation building
Local SEO Audit
We begin with a full audit to understand where you stand and what’s holding you back. This gives us a clear starting point for improvements.
- Google Business Profile review and optimization check
- On-page SEO assessment of your website
- Technical audit covering speed, mobile usability, and crawlability
- Competitor gap analysis to benchmark performance
On-Page Local SEO
We optimize your website so it’s easy for both customers and search engines to understand your services and locations.
- Location-specific landing pages for each service area
- Optimized title tags, headers, and metadata
- Internal linking structure for clear navigation
- Schema markup to highlight your business in search
Google Business Profile Optimization
Your Google Business Profile is often the first impression customers see. We fully optimize it to drive calls, bookings, and clicks.
- Complete setup and category optimization
- Compelling business description with target keywords
- Regular posting of updates, offers, and events
- Photo and media optimization to boost engagement
Review & Reputation Management
Reviews are a major ranking factor and a key trust signal for customers. We help you build and maintain a strong online reputation.
- Strategies to earn more 5-star reviews
- Systems for responding to customer feedback
- Monitoring tools to stay on top of new reviews
- Guidance on handling negative reviews professionally
Ongoing Reporting & Adjustments
SEO isn’t one-and-done. We track results, measure what’s working, and refine your strategy to keep you moving up in search.
- Monthly reports on rankings, traffic, and conversions
- Call and lead tracking tied to Local SEO efforts
- Ongoing keyword research to capture new opportunities
- Adjustments based on Google algorithm updates
Advantages
Why should you hire a local SEO company?
Local SEO is more than just adding your business name and address online—it’s a strategy that helps you dominate local search results, attract nearby customers, and stay ahead of competitors. Partnering with professional local SEO experts ensures your business gets found.
1
Google Business Profile Optimization
Your Google My Business profile is often the first thing people see when they search. A professional agency knows how to fully optimize it so you rank higher in maps and attract more leads.
- Complete, accurate business details for maximum visibility
- Keyword-rich service descriptions and categories
- Posts, photos, and updates that drive engagement
- Review strategies that build credibility and trust
2
Targeted Local Keyword Strategy
Ranking for the right keywords makes all the difference. A local SEO company researches and targets the specific search terms your ideal customers are using in your area.
- “Near me” searches that capture ready-to-buy customers
- City- and neighborhood-based keywords for precise targeting
- Service-specific keywords tied to high-intent searches
- Content strategies built to rank for long-tail local terms
3
Consistent Citations and Local Listings
Google values consistency. Professional Local SEO ensures your business information is accurate and uniform across the web.
- Correct name, address, and phone (NAP) data everywhere
- Listings on top directories like Yelp, Angi, and industry sites
- Local link-building strategies to boost authority
- Audit and cleanup of outdated or incorrect citations
4
Ongoing Tracking and Optimization
Local SEO isn’t one-and-done. A professional agency monitors results, adjusts strategy, and keeps your business climbing in search rankings.
- Monthly reporting on rankings, traffic, and calls
- Ongoing updates to adapt to Google’s algorithm changes
- Performance insights to identify what’s driving leads
- Continuous improvements to keep you ahead of competitors
Who this is for
Local SEO that actually works for any local business.
Home Services & Trades
Health & Wellness
Auto Services & Mechanics
Medical & Dental
Beauty & Aesthetics
Legal & Financial
Restaurants & Cafes
Retail & Consumer
Learn more
Local SEO Explained: Why Your Service Business Is Losing Customers Without It
76% of consumers who search for "near me" visit a business within a day.
Your business needs online visibility because people can’t buy from you if they can’t find you. Local SEO helps optimize your business’s online presence in local search results. This lets you connect with prospects who need your services right now. On top of that, local SEO gives service businesses great advantages because they only compete with nearby businesses, not global ones.
Missing out on local visibility means losing qualified leads who are ready to act. The numbers tell the story – 87% of local searchers use Google to review local businesses. This makes your Google Business Profile crucial to attract these potential customers.
This detailed guide shows why local SEO matters to your business, especially as consumer priorities continue to move toward supporting local companies. You’ll find how your competitors might be getting leads that could be yours and learn proven ways to make your service business visible at the time and place it counts most.
Why Your Service Business Is Losing Customers Without Local SEO
Search habits have changed drastically. Mobile local searches lead to offline purchases 78% of the time, usually within hours. Younger generations prefer social platforms local business information. Instagram attracts 67% of consumers aged 18-24, while TikTok draws 62% – both outperforming traditional search engines.
Users want quick, customized results. Nearby searches result in purchases 28% of the time. “Near me” searches have grown 500% over the last several years.
Much of the global consumer base (47%) values locally owned companies during purchase decisions.
Your competitors' lead capture methods
Your competitors with optimized local SEO attract your potential customers while you stay invisible. A potential customer’s search for “best [your service] near me” naturally favors higher-ranking businesses with better trust and conversion rates.
Businesses that optimize their Google Business Profiles see remarkable results. They receive 317% more clicks for directions and 426% more discovery searches. Local SEO implementation gets skipped by 58% of businesses. This creates a competitive edge for businesses that invest in it.
Local SEO negligence costs in 2025
Poor local SEO strategy hits businesses hard financially:
- Service businesses miss 30% of potential leads without proper local SEO
- Small businesses lose $5,573.44 monthly because customers can't find them online
What Is Local SEO and How It Works
Local SEO differs from traditional SEO by optimizing your online presence for location-based searches. Businesses can appear in results when potential customers look for nearby services or products through this specialized approach.
Definition and purpose of local SEO
Local SEO optimizes a business’s online visibility in unpaid, location-based search results on Google Search, Google Maps, and other search engines. Your business becomes visible when someone searches for services in your geographic area. This strategy benefits any business with a physical location or that serves a specific region.
Google’s analysis of trillions of searches found that people looking for certain businesses need results from their immediate area. The local search algorithm now has a proximity factor that considers your location even without “near me” in your search.
How Google ranks local businesses
Three main factors determine Google’s local rankings:
- Relevance: Your business listing's match with the search query
- Distance: The space between potential search results and the specified location
- Prominence: Your business's reputation and trust based on web information
Reviews, ratings, links, articles, and local citations shape your prominence. Distance matters significantly, yet businesses with higher relevance or prominence can outrank closer competitors.
Understanding the local 3-pack and map results
The Google 3-pack (also called the “local pack” or “map pack”) shows the top three local business listings for location-based searches. Users see it above traditional organic links at the top of search results. Business details like name, address, rating, and opening hours appear next to a clickable map in each listing.
The 3-pack appears for searches like “[service] near me,” “best [service] in [city],” or “[service] [location]”. A spot in this pack places your business at the forefront when potential customers actively search—creating a prime chance for visibility.
Key Components of a Local SEO Strategy That Works
Local search rankings demand specific strategies for success. Data shows businesses with complete profiles have better chances of appearing in local search results.
Let’s look at what you need to do:
1. Claim and optimize your Google Business Profile
Your Google Business Profile (GBP) is the life-blood of local visibility. Fill out all information fields really well. Businesses with complete details appear more often in local searches. Pick the most accurate primary category and add relevant secondary ones to expand your keyword coverage. Your business needs good photos, current products, services, and updated hours – especially during holidays. This all-encompassing approach makes your business 317% more likely to get direction clicks and 426% more discovery searches.
2. Use local keywords in your content and metadata
Local-specific keywords should appear throughout your website. Research reveals younger generations prefer social platforms for local business information. About 67% of 18-24 year-olds choose Instagram over traditional search engines. Local terms belong in title tags, meta descriptions, and header tags. You can find trending local keywords with tools like Google Trends or Ubersuggest.
3. Get listed in local directories and citations
Local citations (mentions of your business NAP—name, address, phone number) are vital to local SEO success. These rank as the fifth most important factor for local pack visibility. High-authority directories relevant to your industry deserve your focus. Each citation creates a direct path to your business for potential customers. Many directories provide valuable backlinks that boost your overall SEO.
4. Collect and respond to customer reviews
Reviews shape your local rankings directly. Recent data reveals over 90% of consumers look at reviews before making purchase decisions. Detailed reviews about services can show up as “review justifications” in search results. These might boost rankings for mentioned keywords. Your business should respond to every review – good or bad. About 89% of customers expect you to respond.
FAQs
Common questions about local SEO...
To make it simple, we’ve answered the most common questions business owners ask about how Local SEO works, why it matters, and what to expect when working with a professional agency.
What is local SEO?
Local SEO (Search Engine Optimization) is the process of improving your online presence so your business appears in local search results. It focuses on reaching customers who are physically near you and searching for services “near me” or in specific cities. Unlike traditional SEO that targets broad searches, Local SEO is location-specific.
Why is local SEO important?
What are local SEO services?
Local SEO services are strategies and techniques that improve your business’s visibility in search results when people in your area look for the products or services you offer. These services typically include Google Business Profile optimization, local keyword targeting, citations, review management, and localized content creation. The goal is to ensure your business shows up in Google Maps and “near me” searches.
How much do local SEO services cost?
Pricing varies depending on your market, competition, and goals. For most small businesses, local SEO can range from a few hundred to a few thousand dollars per month. The real question is ROI—when done right, the leads and calls generated from Local SEO far outweigh the cost, making it one of the most profitable marketing investments.
What businesses should use local SEO optimization services?
Any business that serves a local area or depends on nearby customers should use Local SEO. This includes plumbers, electricians, contractors, restaurants, med spas, salons, dentists, auto repair shops, lawyers, and many other service-based businesses. If your customers search online and then visit or call, Local SEO is a must.
How do you choose the best local SEO service company?
Look for an agency that goes beyond generic SEO tactics and focuses specifically on local results. Key things to consider:
Proven experience ranking businesses in local search and maps
A transparent process and clear reporting
Knowledge of Google Business Profile optimization
Case studies or examples in your industry
A focus on leads and calls, not just traffic numbers
What does a local SEO company do?
A local SEO company manages the strategy and execution needed to boost your visibility in local search. They typically handle keyword research, Google Business Profile optimization, local content, directory listings (citations), review strategies, and ongoing performance tracking. Their job is to make sure your business is the one customers see first when searching in your area.
What are the local SEO ranking factors?
Google uses several signals to determine local rankings, including:
Relevance: How closely your business matches what the searcher is looking for
Distance: How close your business is to the searcher’s location
Prominence: How trustworthy and established your business appears online (reviews, links, citations, etc.)
Other factors include GBP optimization, on-page SEO, local backlinks, and consistent business information across directories.
Is doing local SEO worth it?
Yes—local SEO is one of the highest ROI marketing channels for service businesses. Unlike ads, which stop the moment you stop paying, local SEO builds long-term visibility that continues to generate calls, leads, and revenue over time. If your business relies on local customers, Local SEO is not only worth it—it’s essential.
Pricing
Simple monthly pricing that's transparent and fair.
No long-term contracts. No surprise fees. Just flat-rate SEO that actually delivers. Pick a plan, get results—cancel anytime if we’re not performing (even though that won’t be a problem).
Lite
$600/mo
For new businesses or solopreneurs with 1 location.
Includes:
- 1x AI agentic strategy
- 1x core page rewrite
- 2x blog posts (1k words)
- 1x GBP optimization
- Monthly reporting
Pro
$1,600/mo
For mid-sized businesses with 1-2 locations.
Includes:
- Unlimited AI strategy
- 3x core page rewrites
- 8x blog posts (1k+ words)
- 2x GBP optimizations
- Monthly reporting
- 8x monthly GBP posts
- Call tracking reporting
Dominate
$2,600/mo
For larger businesses with 2+ locations in the same state.
Includes:
- Unlimited AI strategy
- 6x+ core page rewrites
- 12x blog posts (1k+ words)
- 2x+ GBP optimizations
- Monthly reporting
- 16x monthly GBP posts
- Call tracking reporting
- Monthly site audit
- Website CRO/UX overhaul
Enterprise
Custom
For franchises and enterprise businesses with ambition.
100% Tailored SEO Plan
A custom AI SEO plan built for your business and industry.
Blog
Local SEO insights from our blog:
Get started
Schedule a free Local SEO Consultation.
Schedule a free consultation with Revved Digital and experience the power of AI-driven SEO services and see how we can transform your online presence and search visibility.