Over the years, B2B websites have changed from the internet brochure format of the 1990s to a modern-day design with elevated functionality that allows customers to easily and seamlessly get to know a company online. However, many websites have not aligned with today’s experience culture, and a number of sites still present a traditional, stagnant feel, with little to no personalization that would enable them to better engage with their audience.

In 2020 on the Maverick of Marketing podcast, Shannon Maverick and Taylor Bagley speak with Andrew Palacios—both the Founder, Owner & Lead Web Designer of Revved Digital, as well as the Marketing Director for Carlson Engineering & Manufacturing. These positions place Palacios in two different areas of the B2B sector—the technical products side, and also, helping marketers enhance their websites to not only be the ultimate sales tool, but the ultimate lead-generating machine as well.

Listen to the podcast below:

Here’s a link to the original post, on the MarketScale website.