Overview
A property management firm based in Irvine, CA was struggling to gain meaningful traction in search results. With a saturated market and larger competitors dominating local SERPs, the company needed a digital strategy that could help them stand out, attract local investors and landlords, and generate high-intent organic leads without spending on ads.
Challenge
As of December 2022, the company’s website was only drawing 138 organic visits per month, with zero paid traffic. Given the competitive landscape of real estate and property management in Orange County, it was essential to carve out hyperlocal visibility using content and SEO.
Strategy
Revved Digital designed and executed a comprehensive Local SEO campaign focused on capturing long-tail, high-conversion traffic:
Hyperlocal TOFU Content Marketing: Built landing pages and blog content targeting specific Irvine neighborhoods and investor questions (e.g., “how to choose a property manager in Irvine”).
Website Optimization: Enhanced technical performance, on-page structure, internal linking, and Core Web Vitals to improve crawlability and ranking potential.
Keyword Strategy: Mapped and optimized for long-tail, localized keywords to target real estate investors and rental property owners.
Backlink Campaign: Earned relevant links from regional blogs, industry publications, and directories to improve authority.
Competitive Analysis: Reverse-engineered top-ranking property management firms to identify opportunities in content gaps and underutilized search queries.
Results
In just nine months, from December 2022 to September 2023, the company saw explosive growth:
Organic traffic increased from 138 to 4,781 monthly visits
That’s a 3,364% increase in organic visibility
No paid advertising was used—growth was entirely organic
Timeline
Start Date: December 2022
Review Date: September 2023
Total Duration: 9 months
Conclusion
Through a blend of hyperlocal content strategy, technical SEO, and competitive insights, Revved Digital helped this Irvine-based property management firm dominate search rankings in their service area. The 3,364% traffic increase in under a year highlights the power of an organic-first strategy tailored to a local audience.
