Overview
This plumbing company in Arcadia, CA came to Revved Digital with a strong local reputation but limited digital visibility. Despite offering reliable service, they were missing out on high-converting search traffic and leads. In a competitive market where local SEO is critical, we implemented a strategy that not only boosted their online presence but also contributed to their business expansion—resulting in three physical office locations by late 2025.
Challenge
As of June 2025, the business was receiving 25,115 organic visits per month, mostly from branded search and local name recognition. Paid traffic was minimal at just 22 visits. The company wanted to move beyond word-of-mouth and dominate service-related searches in Arcadia and surrounding areas.
Strategy
Revved Digital launched a multi-pronged Local SEO campaign focused on visibility, authority, and lead generation:
TOFU Content Marketing: Produced blogs and pages addressing long-tail keywords and local plumbing issues (e.g., “how to fix low water pressure in Arcadia homes”).
Technical Optimization: Improved mobile speed, crawlability, schema markup, and internal linking to enhance site performance.
Keyword Optimization: Targeted service-based and location-based keywords across Arcadia and neighboring cities.
Backlink Development: Secured local backlinks from home service blogs, chamber of commerce directories, and city-specific publications.
Competitive Intelligence: Audited and outperformed nearby plumbing companies by identifying content and link gaps.
Results
In just three months—from June to September 2025—the company saw powerful growth:
Organic traffic increased from 25,115 to 39,949 monthly visits
That’s a 59% increase in organic traffic in a short timeframe
Paid traffic dropped further to just 3, underscoring the strength of the organic strategy
Timeline
Start Date: June 2025
Review Date: September 2025
Total Duration: 3 months
Conclusion
Thanks to a targeted local SEO approach, this plumbing company rapidly expanded its digital footprint, which directly contributed to business growth and the opening of two additional office locations—now totaling three across the region. With a 59% traffic increase in under 90 days, the company is positioned as a dominant force in the Arcadia plumbing market.
