Your score estimates how likely AI-driven search engines (ChatGPT-style answers, Google’s AI Overviews, Perplexity, Gemini) are to include and recommend your business. We look at six signals that generative engines and local packs lean on:
Google review volume (up to 25 pts, capped at 1,000+): More reviews = stronger public proof. We cap credit at 1,000 since that’s where authority signals tend to plateau.
Average rating (up to 20 pts): Ratings below ~3.0 hurt trust; 4.5–5.0 tells AI you’re a safe recommendation.
Blogging / FAQ velocity (up to 15 pts):Â Helpful, question-led content gives AI something to cite and summarize.
NAP consistency (up to 15 pts):Â Matching Name, Address, Phone across major directories helps engines confirm your entity.
Schema markup (up to 15 pts):Â Structured data (LocalBusiness, Service, FAQ, Reviews) makes your info machine-readable.
Conversion health (up to 10 pts): We consider your current site conversion rate so growth projections aren’t fantasy.
Scores each signal, then combines them into a 0–100 “AI Recommendation Readiness” score.
Estimates uplift in leads if AI engines begin recommending you more often (we tie this to your current leads/traffic so it’s grounded).
Translates uplift into dollars using a conservative average customer value and close-rate assumption (you can adjust these later).
You’ll see three outputs immediately:
Additional Monthly Leads
Estimated New Customers
Missed Revenue / Month
This isn’t a vanity grade. It’s a quick, directional forecast of real outcomes if we move the levers that AI actually uses.
Search is changing fast. Consumer behavior is already shifting to AI answers:
Traditional search volume is likely to drop ~25% by 2026.
Many sites will feel 50%+ organic traffic declines as AI answers absorb clicks.
79% of consumers say they’ll use AI-enhanced search next year; 70% already trust those results.
ChatGPT has ~180.5M MAUs; Perplexity’s search volume grew ~858% last year.
If you run a local business, you don’t need more “traffic” in the abstract—you need calls, bookings, and foot traffic from people nearby. That’s why we prioritize GEO (Geo-SEO) and AI-SEO: they put you in the answers and the local results that convert.
Traditional SEO
Goal: rank web pages in blue links.
Tactics: keywords, backlinks, meta tags, long-form posts.
KPI: positions, sessions, CTR.
GEO (Geo-Targeted SEO)
Goal: win the right “near me” and city/service searches.
Tactics: location/service pages, Google Business Profile optimization, local citations, reviews, NAP consistency.
KPI: local impressions, calls, map pack visibility, leads by location.
AI-SEO / GEO
Goal: get included in AI answers and recommendations.
Tactics: entity clarity (schema, NAP, reviews), answer-first content, FAQs, stats and citations, distribution on AI-visible platforms (e.g., Reddit/Quora), keeping content fresh and structured.
KPI: inclusion frequency in AI responses, branded/near-me mentions, assisted conversions.
Shift your mindset from “rank #1” to “be part of the answer.” That’s the core difference.
Reviews & Ratings: push toward 1,000+ total reviews and 4.5+ average. Create frictionless review flows. Respond to every review.
FAQ-style content: answer real questions customers ask. Short, scannable, citeable.
Local entity clarity: bulletproof NAP, consistent categories, robust LocalBusiness schema, service-area clarity, real photos.
Schema everywhere it fits: LocalBusiness, Organization, Service, FAQ, HowTo, Product, Reviews.
Distribute where AIs look: publish summaries/answers where engines find fresh, authoritative conversations (e.g., Reddit, Quora, industry forums).
Keep things fresh: AI favors recent, well-structured, unambiguous sources over stale walls of text.
We build a visibility system—not a report treadmill.
AI & Local Foundation
Clean NAP + citations, GBP overhaul, review engine.
LocalBusiness/Service schema, FAQs, services, cities—machine-readable and consistent.
Answer-First Content
High-intent FAQs, guides, comparisons, and process explainers.
Clear headings, lists, tables; statistics and sources AIs can cite.
Distribution to AI-visible surfaces when appropriate.
GEO Coverage
City/service page strategy that avoids duplication and thin content.
Internal linking + entity reinforcement to drive local relevance.
AI-Readiness Monitoring
Track inclusion signals, lead flow, and conversion health.
Iterate monthly: fix what’s ambiguous, expand what’s working.
ROI Reporting (no fluff)
Leads, calls, bookings, revenue projections—tied to changes we implement.
You’ll see exactly which moves drove which outcomes.
0–39: You’re hard to recommend. Start with NAP + schema and review velocity, then publish 10–15 answer-first FAQs.
40–69: You’re visible but inconsistent. Tighten entity clarity, expand city/service coverage, and keep reviews coming.
70–100: You’re recommendable. Keep content fresh, build topical depth, and widen local footprint.
Use your calculator results to prioritize the next steps. Want us to take it off your plate? We’ll turn this score into a 90-day plan that boosts visibility in maps, organic, and AI answers—without bloated audits or endless strategy calls.
“They’re easy to work with, responsive, and the SEO results speak for themselves!”
John Bottala, CEO of Western Rooter
Strategy backed by the world’s leading AI Generative SEO technology
Month to month subscription
No contracts, no commitment. Just trust in the top-tier SEO results we drive for small local businesses.
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