Overview
Operating in a city known for its tourism, the San Francisco Tour Company was up against intense competition from large-scale operators and aggregator platforms. While they offered unique, local experiences like guided Muir Woods and Golden Gate tours, they lacked organic visibility and relied heavily on word-of-mouth. Revved Digital partnered with the company to implement a comprehensive Local SEO strategy focused on sustainable, long-term traffic growth.
Challenge
As of May 2024, the website averaged only 1,040 organic monthly visits and had no paid traffic campaigns in place. With high competition for popular tourism-related keywords, they needed a strategy that would allow them to stand out in both local and travel-intent searches.
Strategy
Revved Digital deployed a targeted Local SEO plan tailored for tour operators:
TOFU Content Marketing: Published blogs and landing pages optimized for top-of-funnel queries like “best San Francisco day trips” and “Muir Woods tour tips.”
Technical Website Optimization: Improved page speed, mobile performance, and structured data implementation to align with Google’s core ranking signals.
Keyword Optimization: Focused on both high-competition tourism keywords and long-tail search phrases specific to their offerings.
Backlink Building: Acquired inbound links from travel bloggers, tourism directories, and local press outlets.
Competitive Analysis: Identified gaps in competitors’ content and link strategies to gain a competitive edge.
Results
In just nine months, from May 2024 to February 2025, the tour company achieved strong, measurable growth:
Organic traffic grew from 1,040 to 4,272 monthly visits
This represents a 311% increase in organic traffic
No paid ads were used, underscoring the effectiveness of the organic strategy
Conclusion
By focusing on TOFU content, technical SEO, and strategic link building, Revved Digital helped this San Francisco tour company significantly increase their organic presence. With over 300% growth in under a year, they are now ranking for competitive tourism keywords and attracting consistent traffic without relying on paid media.
