Overview
The Los Angeles Tour Company operates in one of the most competitive tourism markets in the country—Hollywood. Despite offering high-quality guided tours, they struggled to gain visibility online and attract consistent local search traffic. To address this, they partnered with Revved Digital to implement a focused Local SEO strategy aimed at long-term organic growth.
Challenge
As of January 2024, the company was receiving just 2,828 monthly visits from organic search and 295 from paid advertising. Competing against both national tour operators and long-standing local businesses, the client faced an uphill battle in ranking for valuable, high-intent keywords related to Los Angeles tourism.
Strategy
Revved Digital launched a comprehensive Local SEO campaign tailored to the tourism industry:
TOFU Content Marketing: Developed informative, location-based blog content targeting top-of-funnel tourist searches.
Technical Optimization: Improved site speed, mobile usability, and structured data for better crawlability and indexing.
Keyword Optimization: Researched and implemented keywords aligned with local search intent, including long-tail and high-volume phrases.
Backlink Building: Secured high-quality backlinks from travel blogs, directories, and press coverage.
Competitive Analysis: Analyzed top-ranking competitors to uncover content gaps and backlink opportunities.
Results
After 16 months of consistent SEO efforts, the company saw measurable improvements in key performance indicators:
Organic traffic increased from 2,828 to 14,337 monthly visits — a 407% increase
Paid traffic increased from 295 to 474 — a 60% increase, driven by better ad efficiency and landing page alignment
Major improvements in search rankings for terms like “Hollywood tours,” “celebrity home tours,” and “Los Angeles sightseeing”
